Influencer and Paid Media Strategist

POSITION TITLE: Influencer and Paid Media Strategist

REPORTS TO: Senior Director Communications

SUPERVISION EXERCISED: None

LOCATION: Anywhere ADL has an office. East coast working hours required.

Grade/Class: Grade F, Exempt, PSA-Eligible

ABOUT THE ORGANIZATION:

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

PRIMARY FUNCTION:

The Influencer and Paid Media Strategist expands our reach, strengthens creator partnerships, and drives data-informed decisions. This role leads influencer programs, manages ADL’s Digital Leadership Council (DLC), plans and optimizes paid campaigns across Meta (Facebook and Instagram), LinkedIn, and TikTok, using social analytics and internal dashboards. The Manager collaborates closely with internal teams and external agencies/vendors to deliver measurable outcomes while upholding ADL’s brand voice; clear, credible, and courageous.

Primary:

• Collaborate on the strategy and growth of the Digital Leadership Council (DLC) by overseeing the entire lifecycle of creator partnerships, from recruitment and onboarding to briefing, relationship management, content toolkit development and post-campaign reporting.
• Participate in the development of search-driven influencer strategies and always-on content planning to fuel discovery and conversion.
• Help create holistic campaign strategies that integrate influencer, earned media, social conversation, and experiential activations.
• Direct the end-to-end execution of paid media campaigns across all social channels, owning campaign setup, budget management, A/B testing, and performance analysis to deliver actionable insights and maximize ROI.
• Orchestrate the planning and on-site execution of key events, including DLC meetups and major conferences, managing all logistics, vendor relationships, and the rapid capture and deployment of live content.
• Serve as the steward for brand integrity across all activations, upholding the organizational voice while enforcing brand safety, platform policies, and accessibility best practices.
• Function as a key integrator, partnering with internal teams (Communications, Marketing Legal, Development) and external agencies to ensure that influencer, paid, and event strategies are aligned with broader organizational goals and messaging.

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties, and ADL reserves the right to assign additional tasks as needed.

Skills:  

• Hands-on expertise with Meta Ads (Facebook and Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, Social analytics and listening tools
• Strong analytical and storytelling skills: ability to translate data into clear insights and creative action.
• Excellent writing, briefing, and communication skills; meticulous organization and documentation.
• Experience collaborating with agencies and vendors; confident reviewing media plans and optimizing toward performance goals.
• Proven experience managing creator programs or councils (DLC-equivalent), including contracts, briefs, deliverables, and measurement.
• Demonstrated event production skills: planning, vendor coordination, run-of-show creation, on-site execution, and live social content capture.
• Experience with social listening, brand safety tools, influencer discovery platforms, and data pipelines/connectors, preferred.
• Light creative/editing skills (e.g., Canva, Adobe Express, CapCut) to adapt assets for paid and creator use a plus.
• Knowledge of ADL’s issues space and social media landscape

Attributes:

• Committed to contributing to a culture where everyone thrives
• Collaborative team-player.
• Creative and innovative; takes initiative. 
• Results-oriented – a problem solver (versus a problem identifier)
• Excels in dynamic environments that require adaptability
• Ability to manage multiple priorities simultaneously
• Energized by ADL’s mission and work

Work Experience:

• Significant years’ experience across influencer marketing, paid social buying, and social analytics with demonstrable creativity in concepting campaigns, briefs, and content frameworks that resonate across platforms and audiences.
• Willingness to travel for key events and DLC activations, as needed.

Education:  

• Bachelor’s degree in communications, or related field, or equivalent experience required.

Work Environment: 

• ADL is a hybrid environment; this role may require 3 days in the office.
• Occasional after-hours or weekend support for launches, live events, and rapid response.

Compensation: 

• This position has a salary range of $90,000 to $105,000. This salary range is reflective of a position based in (New York, NY). Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit https://www.adl.org/about/careers.

ADL aims to create a working environment where every employee can thrive professionally.  Our mission-driven work is best accomplished in an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races, religions, nationalities, genders, LGBTQ+ individuals, people with disabilities, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws.    

ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact the People & Culture department at talentacquisition@adl.org.    

ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws. 

The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.