Content Marketing Manager

POSITION TITLE: Content Marketing Manager
REPORTS TO: Director of Marketing & Content Operations
SUPERVISION EXERCISED: None
LOCATION: New York, NY (Preferred)
Grade/Class: Grade F, Exempt, PSA-Eligible

ABOUT THE ORGANIZATION: 

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. 

PRIMARY FUNCTION: 

The Content Marketing Manager supports the elevation of the brand and impact of ADL through the marketing of our editorial content, digital products and initiatives. This includes supporting and project managing the release of research, resources and digital tools; audio and multimedia storytelling; and expansion of ADL’s Impact Story library, owning areas of content strategy. This role will collaborate across Brand & Marketing (BAM) and other departments to define and coordinate marketing tactics across channels to lift content to different audiences and to track and report KPIs. The Content Marketing Manager will play a key role in the planning and content programming for ADL’s annual summit.

Primary:

• Market and promote ADL’s work and impact in collaboration with key stakeholders throughout the organization, by helping to expand the reach of, and engagement with, editorial content, resources and products.
• Develop and manage project timelines, resources and deliverables and monitor project outcomes to define and track metrics and ensure successful execution.
• Write copy for BAM-led content, primarily for ADL.org pages and ADL’s Impact Story library.
• Lead BAM team communication to update on content releases and waves of promotion, brand and content campaigns to track and contribute to integrated marketing across the team.
• Project manage and contribute to the ADL Impact Story library, collaborating across the organization to identify, capture and upload impact stories, in addition to assessing and updating entries for keywords, categorizations, usage and archiving.
• Play a key role in the planning and programming for Never Is Now, coordinating with stakeholders on topics, developing content and contributing to event experiences to elevate ADL’s content and brand at the event.

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties, and ADL reserves the right to assign additional tasks as needed.

Skills:

• Ability to manage projects with multiple stakeholders across departments;
• Strong cross-media editorial and creative judgement;
• Strong familiarity with marketing channels and correlating tactics;
• Familiarity with audience segments and KPIs, excellent analytical and problem-solving skills;
• Proficiency in Google Analytics or another similar platform;
• Writing and ideation skills with the ability to integrate brand language and copy edit for messaging;
• Excellent time management and organizational skills;
• Ability to prioritize deadlines in a fast-paced environment;
• Self-motivated/driven to meet tight deadlines and achieve strong results;
• Able to focus on details while also understanding big picture;
• Comfort building relationships with and working with colleagues remotely across the country.

Attributes:

• Committed to contributing to a culture where everyone thrives;
• Collaborative team-player;
• Creative and innovative; takes initiative;
• Results-oriented – a problem solver (versus a problem identifier);
• Excels in dynamic environments that require adaptability;
• Ability to manage multiple priorities simultaneously;
• Energized by ADL’s mission and work.

Work Experience:

• The ideal candidate has significant years’ experience in brand or content marketing with a demonstrable increase in responsibilities and project oversight, including experience in content marketing, project management and internal communications.
• Experience in marketing for an agency, consultancy or in an in-house brand management role, preferred.
• Experience building and tracking performance metrics, preferred.

Education:

• BA/BS in a related field, Marketing, Advertising, Business, or equivalent experience required.

Work Environment:  

• ADL is a hybrid environment; this role may require 3 days in the office.  

 Compensation: 

• This position has a salary range of $85,000 to $100,000. This salary range is reflective of a position based in New York, New York. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit https://www.adl.org/about/careers. 

ADL aims to create a working environment where every employee can thrive professionally.  Our mission-driven work is best accomplished in an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races, religions, nationalities, genders, LGBTQ+ individuals, people with disabilities, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws.      

ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact the People & Culture department at talentacquisition@adl.org.      

ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws.   

The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.