Division Director Communication Strategy

POSITION TITLE: Division Director of Communication Strategy

REPORTS TO: Divisional Vice President

SUPERVISION EXERCISED: None

LOCATION: Los Angeles, CA (preferred) or an ADL office in the West Division

Grade/Class: Grade G, Exempt, PSA-Eligible

ABOUT THE ORGANIZATION:

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

PRIMARY FUNCTION:

ADL Divisions are fixed geographic areas that include multiple ADL offices and involve multiple states. ADL’s Division structure includes 25 regions that are grouped into multiple geographic areas.

The Division Director of Communication Strategy is a collaborative role entrusted to build and execute a strategy to amplify ADL’s voice and reach within the Division. This role will lead a coordinated Divisional public relations and media relations outreach that positions ADL and ADL staff as experts and thought leaders across the Division’s media markets. The Divisional Director of Communication Strategy also works closely with regional teams to promote ADL’s content with local press, build relationships, and handle rapid response. 

Primary:

Media & Public Relations 

• Promote ADL content with local media outlets to leverage findings from ADL to support regional and divisional team members in changing the narrative around antisemitism and extremism. 
• Manage rapid response with local media outlets including but not limited to local regional issues and national/international issues with local take. 
• Build meaningful long-term relationships with key print, broadcast, and social media outlets throughout the Division. 
• Develop relationships with key reporters and editorial boards to secure coverage highlighting ADL’s issues, leaders, and thought leadership. 
• Respond to and coordinate media inquiries, interview requests, and proactive outreach on issues for Divisional and Regional team members, working alongside the national communications team as needed. 
• Identify and prepare ADL team members for interviews with talking points and prep sessions as needed. 
• Monitor news for coverage on issues corresponding to ADL’s mission in collaboration with regional team members 
• Draft press materials, including press releases, statements and comments, op-eds, talking points, fact-sheets, and more. 
• Collaborate across departments to identify and cultivate coverage opportunities to raise public awareness of ADL issues, programs, and individuals. 
• Collaborate with ADL national communications team to ensure alignment on strategy, tactics, and messaging.

Promotion and Dissemination of ADL Events and Resources 

• Support Regional social media accounts by reviewing content to ensure alignment.  
• Coordinate with the national communications team to amplify the ADL’s national social channels and elevate Regional posts to be shared by national accounts. 
• Monitor, analyze and communicate media, social, and email metrics to relevant colleagues 

Secondary:

• In coordination with the Division Vice President, Director of Philanthropic Outreach and Regional Directors, serve as a spokesperson to local media as needed. 
• Serve as an ADL brand ambassador for the Division. 
• Draft website and other non-media related content on a limited basis as needed. 
• Support regional programs through the media and public relations lens. 
• Serve as a point of communication for external contacts and stakeholders. 

Skills:  

• Strong writer and verbal communicator with excellent presentation and public speaking skills. You have a proven ability to craft persuasive materials, including talking points, op-eds, and press releases, all while adhering to AP Style guidelines and meeting tight deadlines.
• Possess a comfortable confidence speaking in front of groups.
• Possess a deep understanding of the current media landscape, including local news outlets, reporters, and influencers. You're adept at leveraging social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) for impactful outreach and engagement.
• Creatively connect ADL's mission to current cultural moments, developing compelling narratives that influence public discourse, especially in local markets.
• Comfortable working remotely, highly organized, and thrive in a fast-paced, team, environment with multiple deadlines.
• You're tech-savvy, and a quick learner when it comes to new technologies like Marketing Cloud, Canva, and Cision.

Attributes: 

• Committed to contributing to a culture where everyone thrives
• Collaborative team-player.
• Creative and innovative; takes initiative. 
• Results-oriented – a problem solver (versus a problem identifier)
• Excels in dynamic environments that require adaptability
• Ability to manage multiple priorities simultaneously
• Energized by ADL’s mission and work

 Work Experience:  

• The ideal candidate has significant years’ experience in an agency, media or non-profit environment. Demonstrable and progressive program operational management experience is a big plus.
• Media relations experience and existing media relationships in the Western division is highly desirable.

 Education:  

• Bachelors’ degree in Communications, or related field, or equivalent experience required.

Work Environment: 

• ADL is a hybrid environment; this role may require 3 days in the office.

Compensation: 

• This position has a salary range of $84,000 to $110,000. This salary range is reflective of a position based in Los Angeles, CA. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit https://www.adl.org/about/careers.

ADL aims to create a working environment where every employee can thrive professionally.  Our mission-driven work is best accomplished in an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races, religions, nationalities, genders, LGBTQ+ individuals, people with disabilities, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws.    

ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact the People & Culture department at talentacquisition@adl.org.    

ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws. 

The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.