• Education Marketing Manager

    Job Locations US-NY-New York
    ID
    2019-1144
    Category
    Growth - Brand & Marketing
    Type
    Regular Full-Time
  • Overview

    POSITION TITLE: Education Marketing Manager

    REPORTS TO: Sr. Director, Brand & Marketing

    SUPERVISION EXERCISED: none

    LOCATION: New York, NY (CSC)

    Grade/Class: Grade E1, Exempt, PSA-Eligible

     

    ABOUT THE ORGANIZATION:

     

    ADL (Anti-Defamation League) is a leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today, ADL continues to fight all forms of hate with the same vigor and passion. ADL is the first call when acts of anti-Semitism occur. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate. More at www.adl.org.

     

    PRIMARY FUNCTION:

    The national headquarters of ADL is seeking an Education Marketing Manager to join the  Content Strategy and Delivery Team within the Brand & Marketing department to ensure projects are completed on time, within budget and adhere to high quality standards. Education Marketing Manager wil lead the design and execution of marketing strategies for online and offline education products and services.  The Education Marketing Manager will:

    • Play a key project management role, responsible for multiple marketing initiatives from strategy through implementation and analysis
    • Assume a pivotal role on the team leading the ADL Education rebrand research and subsequent strategic implementation
    • Function as the key link between the Education Division and the Brand & Marketing department to ensure brand consistency across the education product and content line

     

    As a key part of this role, the Marketing Manager will collaborate with other members of the Brand & Marketing Team and Communications Team, serving as their in-house resource on ADL EDU collateraland marketing projects. 

    Responsibilities

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

     

    Primary:

    • Identify the marketing needs of the Education team as they relate to ADL’s overall strategic plan
    • Understand the unique needs and characteristics of ADL’s K12 and college/university education markets and work closely with Education program managers to design and position offerings that address market needs
    • Function as a resource to ADL regional offices(ROs) on the branding, marketing, and positioning of their offerings - provide ROs with marketing support including assistance with rollout of new branding, marketing toolkit, templates and new technology platform
    • Develop and assist in implementing marketing strategies/tactics including email campaigns, marketing collateral, video development, website enhancements, list purchasing, advertising, etc.
    • Develop appropriate KPIs; analyze program effectiveness, report results and make appropriate adjustments
    • Serve as lead in updating Education website content
    • Keep abreast of and report on education competitor’s marketing activities
    • Lead new project kickoff meetings
    • Manage communications/meeting schedules and day-to-day activities with Brand and Marketing team members and internal clients to keep projects on track
    • Work with both internal design team and external agency to develop and deliver creative solutions that meet internal client specifications
    • Facilitate efficient and effective project completion through use of project management tools
    • Track and manage budgets of assigned projects
    • Perform such other job functions as may be relevant and appropriate to the performance of the duties and responsibilities of this position

    Qualifications

    Skills/Qualities:

    • Self-motivated to meet tight deadlines and achieve strong results, comfortable with ambiguity and partial information
    • Excellent time management and organizational skills with the ability to prioritize, multi-task and deliver high-quality results in a fast-paced environment
    • Ability to work independently regarding decision-making, project initiation and completion
    • Strong attention to detail while also maintaining big picture
    • Collaborative attitude and sense of team work
    • Excellent analytical and problem–solving skills
    • Exceptional interpersonal and communication skills
    • Proficiency with Microsoft Office and Adobe applications (Word, Excel, PowerPoint, Acrobat Pro)
    • Strong interest in the mission of ADL and unwavering commitment to ADL’s goals and values
    • Experience with CRM and email marketing platforms preferred

     

     Work Experience:  

     

    A minimum of 4-6 years experience in a marketing role, including some experience with and project management and logistics is required.  Non-profit experience highly desirable.

     

    Education:  

     

    BA/BS or equivalent experience required. Prefer degree in a related field (e.g., Marketing/Communications/Business Administration/Public Relations/Advertising/Education)

     

     

    The information in this job description indicates the general nature and level of work expected of employees in this classification.  It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.

    Salary and benefits are competitive and commensurate with experience. 

     

    ADL is an Equal Opportunity Employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local legislation.

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