POSITION TITLE: Manager of Direct Response Marketing
REPORTS TO: Director, Engagement Marketing
SUPERVISION EXERCISED: None
LOCATION: New York, NY (CSC)
Grade/Class: Grade F, Exempt, PSA-Eligible
ABOUT THE ORGANIZATION:
ADL is a leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today, ADL continues to fight all forms of hate with the same vigor and passion. ADL is the first call when acts of anti-Semitism occur. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate. More at www.adl.org.
The Manager of Direct Response Marketing will prepare, target, implement and analyze Donor Direct Mail campaigns and Donor Telemarketing campaigns, which includes Donor Acquisition and Donor Retention mailings for fundraising and constituency development. The Manager of Direct Response Marketing will also be responsible for generating annual target net gift dollars as well as managing annual expense budget.
The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.
Salary and benefits are competitive and commensurate with experience.
ADL is an Equal Opportunity Employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local legislation.